StrategyThigpenPR
ThigpenPR was responsible for providing expert creative production, media buying, market research, marketing strategies, public relations, telemarketing services, and sponsorship management. ThigpenPR developed comprehensive point-of sale and collateral material for all designated games and special customer promotions. ThigpenPR created award winning creative material for inclusion in electronic and print advertisements, exhibits, drawing devices, and other marketing materials required by The Ohio Lottery Commission.
ThigpenPR successfully provided strategic advertising and marketing counsel for the Ohio Lottery Commission. The Ohio Lottery Commissions exposure and community outreach in Ohio’s multicultural communities expanded by 15%. The campaign helped the Ohio Lottery Commission connect with women, African Americans, Asian Americans, Hispanics, and other multicultural audiences throughout Ohio.