Strategy
ThigpenPR has been providing public relations and marketing communications services including grass roots marketing for Harris County Flood Control District’s Project Hunting since 2006. The goal of the project is to reduce flooding and raise the level of protection within the channel for residents living near Hunting Bayou. The primary goal is educate, inform, and engage using a grass roots public information campaign that reaches community members within the Hunting Bayou watershed area.
Grass root efforts included three community update meetings employing PowerPoint presentations, exhibits, and question-and answer sessions to educate the attendees. Quarterly attendance at the Super Neighborhood Council meetings, an informational bus tour, and one-on-one educational meetings regarding property acquisition helped to educate, inform, and engage the community. While specific results, other than word of mouth feedback, are not yet available, community outreach efforts are relevant to the needs of Harris County citizens living along Hunting Bayou.