Goodyear Tire & Rubber

Goodyear Tire & Rubber

Strategy

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The Goodyear Tire & Rubber Company enlisted ThigpenPR to create a 28-page diversity report. The report highlights the company’s many programs and initiatives used to promote cultural diversity within its vast global network. ThigpenPR’s responsibilities included design, copy writing, production, pre-press and printing.  Because of this effort, Goodyear contracted ThigpenPR to design the company’s substance abuse manual that outlines company policies and procedures regarding substance abuse and its treatment.